The results of a recent survey indicates retailers that deploy pop-up / store mobile retail solutions are seeing over 100% growth in sales. Retailers using mobile retail systems to enhance their customer experience and assist with fast checkouts are projected to see an increase of 146% sales growth in 2018.
The survey findings also revealed that retailers who are deploying Mobile POS successfully saw a 24% average increase in sales in 2017, over retailers who don’t implement mobility in their stores. Additionally, retailers that are underperforming with flat or declining growth – who reported deploying store Mobile POS – saw a 100% increase in sales for 2017, and predict another 47% growth.
These increases in sales may be attributed to the personalised experience of shoppers interacting with an in-store assistants through mobile devices. Moreover, sales assistants can complete the purchase during the point of conversation as customers shop, offering the opportunity for associates to upsell and cross-sell merchandise. The opportunity that mobile POS systems and indeed mobile payment systems give sales staff cannot be underestimated. Retailers understand that creating rapport with customer is critical to closing sales and the deployment of mobile POS systems gives sales assistants the opportunity to create this rapport.
While using in-store mobile resulted in monumental opportunities for some retailers, the survey’s data also reveals many other retailers face significant challenges implementing this technology, with five common setbacks repeatedly mentioned, including:
eirpoint have successfully deployed mobile POS solutions for our clients (e.g. Dubarry of Ireland, Bristol Airport & Riot Games) in locations from Berlin to Boston allowing them to differentiate their site experience from competitors AND give customers an experience they will remember.
eirpoint is a retail software and solutions house based in Ennis, Co. Clare, Ireland with global research in deploying innovative retail systems. The company is exclusively focussed on delivering the best retail systems to our clients including ePOS, mobile POS, e-commerce solutions and stock control.